Have you started a new website to grow your business online? If yes, remember that 70%-80% of the people will search for your business on online. In this competitive world, one should follow the different marketing strategies to grow. One of the best and on-going strategy is SEO, it will help people to find your business online. So ensure that you are launching an user friendly & SEO friendly website to the market. Since the SEO results take months and months of optimization to achieve good results.

Here is the SEO checklist that one can validate before launching a new website:

1) Map your targeted keyword to URL

Do some keyword research before creating the URL on your website. Do a deep keyword analysis and make a list of keywords that is essential maps all of the keywords you are initially targeting to all of the URL’s on your website.

Once done with the keywords list, make sure that you have inserted some terms and phrases that you’re actually targeting in the content of the web page, and keywords in meta tags.

2) Accessibility, Crawling, Indexing

Make sure that your new website met all these…..

i) Is the content on my website accessible to search engines?

Make sure that these below points are clear!
a) Website should not contain any duplicate content
b) Your robots.txt should not contain the active url’s list
c) Web pages should not contain ‘no-index’ meta tag

ii) Ensure content is accessible to all the bots, audiences, devices, and browsers?

Create a quality unique content, and make it available to bots. Make sure that your website/webpages are responsive on all devices and browsers.

iii) Do those pages load fast from everywhere?

Use Google Speed Test tool and make sure that from all sorts of regions, website pages should load fast from everywhere.

iv) Is the design, UI  experience enjoyable and easy for all users?

 You can do this test informally with friends and family and existing customers if you have them. Or you could run some more formal testing online.

3) Setup of important services and tracking

A bundle of stuff that you just need to set up around a website. viz:

• Web / Google Analytics
• Google Search Console
• Retargeting and Re-Marketing
• Social and Web Profiles

Agencies like HiltonGlobal can help you to do the above list of tasks and more than that what is required to your business website. As a digital marketing agency, we have given life to small and medium businesses.